Art Direction & Design

Atlanta Braves 2013 Campaign

 

This campaign explored the people who make up Braves Country and the things they do to show their pride—from a player’s pre-game ritual to a fan’s homemade costume showing their love for Kimbrel, J-Hey or Freddie Freeman.

Over the course of the season, stories would be told through the players, fans and employees of the Braves organization that tie the past to the present and evoke the great sense of pride that goes with it.

 

AGENCY: BLUE SKY AGENCY / CREATIVE DIRECTOR: MIKE SCHATZ

 
 


Billboards


 

 Social Extensions
 

The Your Team, Your Country microsite is a visual tapestry that weaves together the stories of the Braves’ fans, players and employees through video and images.

 

 

Newspaper Full Page Ads

 

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Previous Iterations

 

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