Art Direction & Design

Mercedes-Benz CustomerONE

CustomerONE is an internal customer service initiative and sub-brand for Mercedes-Benz USA. I oversaw this project from start to finish, devising and executing the brand development and all collateral — which included a custom-designed folder, various paper goods, business cards, apparel, staging, invitations, and event signage.


Agency: GO! / Creative Director: Lindsay Gaddis & Ranielle Brinker