Concept, Design & Motion
Off Broadway Shoes, Digital Activations Spring 2013
This mobile interactive experience offered potential customers a brand introduction using Off Broadway’s spring product and lifestyle imagery. The goal of its tactics was to inspire potential customers to engage with Off Broadway’s brand voice and imagery, educate them on their unique value, and drive them to stores using geo-targeting and coupon offers.
Agency: Blue Sky Agency / Creative Director: Mike Schatz, Jenn Padgett / Copywriter: Acree Graham, Kelly Reardon